The online retailing is not an easy task to pass specially for start ups, but little research and analysis might help understanding the problems which causing your site to loose sales. There are so many researches are done consistently to understand buyer behaviors towards online sales. And the result shows that a consumer has much higher expectations from online retail websites and their user-friendliness.
1. Product Range: Customers choose to buy products online for many reasons, one of the biggest is that users having high expectation from web retailers about their product availability. So improving your site's product range, by investing in site resources such as recommendation engines, dedicated lists of new and seasonal products, and related item groupings.
2. Product Pricing: Price is definitely an important factor for online shoppers. An online shopper who made online purchases frequently always looking for good price option for their product.
If your product price is lower than competitors consumer may compromise with your delivery, shipping or processing time. Try to provide a competitive pricing and delight you customers with superior service and support. So double think about your pricing to be competitive in your industry.
If your product price is lower than competitors consumer may compromise with your delivery, shipping or processing time. Try to provide a competitive pricing and delight you customers with superior service and support. So double think about your pricing to be competitive in your industry.
3. Sizing Chart: Most of time customers didn’t get accurate and helpful sizing chart from many retail sites. You can reduce these complaints by creating a basic measurement guide or sizing chart, as these are very helpful to take decision at the time of shopping.
4. Site Functionality: Site functionality complaints are very common, you can always see a functionality related problems in startup sites. Like a new feature is enabled but not working properly due to lack of testing. Make sure that all of your site functionalities are working fine.
If your site had down times due to your server problem, you may lose your potential customers. Try resolving these errors and you will earn great trust among online shoppers. Provide meaningful error pages with good design and interesting quotes will help maintaining customer relationship.
5. Site Search: Improve your site’s categorization and tagging system. Integrate advance and helpful search functionality on your site so it can make easy to search within your site.
6. Stock Availability: Customers are still facing the stock availability problem consistently, so it’s a very common problem which are always recurring. When customers come to online retail sites they expect a wide range of collections and stock availability. Customers always complained that site displayed no longer available and discontinued products.
7. Site Navigation: Make your site navigation system easy and efficient. If you aren’t clearly labeled or didn’t integrate easy navigation system within your site then you will lose your customers as well as potential sales.
8. Discounts & Coupons: Another recurring complaint of online shoppers is very difficult to find the coupon code or a discount code boxes. Make it easier to find these boxes. Also if you are sharing a coupon code or offer sales and discounts don’t make it much typical to use which may irritate your potential customers.
9. Site Speed: It is very common that your site speed is very important factor for converting impatient online shoppers into buyers. So try to host your website where your target buyers or primary visitors exist. Also optimize your pages to load contents faster, improve browser caching and use the content delivery network (CDNs) to improve the site’s overall performance.
10. Display Quality: If your site is an eye grabber, customers attract to read it more. Means that product image is very important for your site to scanning at first sight. Also users are more sensitive with images than text only pages. So, every customer wants to see multiple product images with all angles or a video of that product before making a purchase.
7. Site Navigation: Make your site navigation system easy and efficient. If you aren’t clearly labeled or didn’t integrate easy navigation system within your site then you will lose your customers as well as potential sales.
8. Discounts & Coupons: Another recurring complaint of online shoppers is very difficult to find the coupon code or a discount code boxes. Make it easier to find these boxes. Also if you are sharing a coupon code or offer sales and discounts don’t make it much typical to use which may irritate your potential customers.
9. Site Speed: It is very common that your site speed is very important factor for converting impatient online shoppers into buyers. So try to host your website where your target buyers or primary visitors exist. Also optimize your pages to load contents faster, improve browser caching and use the content delivery network (CDNs) to improve the site’s overall performance.
10. Display Quality: If your site is an eye grabber, customers attract to read it more. Means that product image is very important for your site to scanning at first sight. Also users are more sensitive with images than text only pages. So, every customer wants to see multiple product images with all angles or a video of that product before making a purchase.